India is one of the largest growing markets of the world. Besides urban and semi-urban areas, rural India has a huge potential. Therefore, marketers need to understand the social dynamics and attitude variations. Family has the significant influence over the buying of the consumer. Different family members of the household participate and influence at different stages of the buying. Such influences may differ among different habitants. The influence of different family members within the household such as husband dominance, wife dominance, collective dominance of both husband and wife and equal dominance of all family members had been compared between rural and urban households for different aspects/stages of buying decisions. Three durable goods from three different product categories;...
... of less ethical marketers due to their illiteracy. Now rural markets in India are blossoming. There ...
Food and nutrition security are the basic requirements for human resource development. By food and nutrition security, physical and economic access of food and nutrition to all sections of the society is meant. Food and nutrition security is integral to livelihood security in terms of capabilities, assets and activities required for living. Thus, food security is a priority concept in developmental economy. Post-Smithian studies on supply-side approach present a uni-causal explanation for food insecurity and delve deep into the analysis of various causes, which lead to deficiency in food supply, where as, 'economic access' is the phenomenon of the 1980s, largely resulting from the pioneering work of Amartya Sen on food entitlements. It is in the silhouette of this issue, an attempt is m...
...India has rightly placed achievement of food security hi... like inadequate intake, women's illiteracy and low participation in decision making in food r...
The article explores the social, cultural and economical processes that lead Roma children into labour and their own interpretations of the value and risks of working. Based on qualitative research in several Roma communities in Romania the article analyses the different family strategies in coping with the economic difficulties of transition and the place of children in this process. The article is interested in the relationship between children and family, school and community and attempts to decipher what aspects in these relations encourage early entry into work. It argues that Roma children do occasional, poorly skilled, work that is relevant in their family economy, but invisible in and acceptable for broader society. Ultimately, the article argues that casting the situation of Ro...
... in a certain type of work (MV Foundation, India). Although this last definition risks oversimplify..., school dropout and functional illiteracy. - R, a semi-traditional Roma community who identi...
Many Indian Muslims have become sports heroes (the long-serving cricket captain Mohammed Azharuddin, for instance), film stars, politicians (including the recent ex-president APJ Abdul Kalam) , academics , professional leaders, business tycoons or journalists. Indian Muslims complain that the state is insufficiendy secular because it does not ensure affirmative action for minorities; their opponents counter that a secular state cannot give special benefits to any one community.
... Muslims have struggled ever since with illiteracy, poverty and a sense of themselves as a victimised...
This article discusses the Cambridgeshire and Sub-Regional Area Gypsy and Traveller Needs Assessment, a research project funded by a consortium of local authorities; primary care trusts and education services. It was initiated in response to UK Government legislation which required that Gypsies' and Travellers' accommodation needs should be assessed to explore the extent of their need for caravan sites and 'conventional' housing. In this paper we outline the legislative and policy background, and the development of a culturally sensitive, mixed methods research methodology appropriate for use in this field of research. The 'Cambridge Project' is the largest UK study to explore the accommodation needs and aspirations of Gypsies and Travellers, alongside health, education, social inclusio...
... of commercial and nomadic groups from India, with subsequent mixing with European and other co...Because of the known high levels of illiteracy, difficulties in ensuring secure postal delivery, ...
TODAY, you, the public, are being given an opportunity to say what you think about the mass immigration that has taken place in the past decade. For years the public have been ignored, or worse, condescended to by the political class. Those who have expressed concern about immigration have been accused of economic illiteracy or even of closet racism.
... have more people per square kilometre than India. Statistics apart, real pressures are developing o...
ONE of Britain's most celebrated poets warned today that radical attitude changes are needed in schools and homes to stamp out rising illiteracy. w attitud school i Benja parent Benjamin Zephaniah called on parents, teachers and pupils to be more "collaborative" to stop children slipping through the net -- and revealed he was failed by a teacher who dismissed his dyslexia.
... said schools he has worked in throughout India and China provide a model of cohesion. The 53-year...
TODAY, you, the public, are being given an opportunity to say what you think about the mass immigration that has taken place in the past decade. For years the public have been ignored, or worse, condescended to by the political class. Those who have expressed concern about immigration have been accused of economic illiteracy or even of closet racism.
... have more people per square kilometre than India. Statistics apart, real pressures are developing o...
... combat HIV/AIDS, child poverty, labor illiteracy, malnutrition and so on (see Chapter 5). . Just li... and Coca Colas bottling operations in India are the manifestation of corporate hypocrisy, rath...
TODAY, you, the public, are being given an opportunity to say what you think about the mass immigration that has taken place in the past decade. For years the public have been ignored, or worse, condescended to by the political class. Those who have expressed concern about immigration have been accused of economic illiteracy or even of closet racism.
... have more people per square kilometre than India. Statistics apart, real pressures are developing o...
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