Taking the Bull by the Horns After Some Tough Years Scottish Beef Is Now a World-Leader Playing a Vital Role in the Economy, and with Consumers Increasingly Asking for the Best, the Future Is Looking Healthy

Sunday Herald (April 03, 2005)

Author: Words Valerie Darroch

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Summary


HEY say selecting your beef is like selecting your man . . . look for something lean, fit and very healthy.

After more than eight challenging years, the Scottish beef industry is looking leaner and fitter than it has for a long time and is reaping the rewards of intense efforts to keep its customers satisfied, to keep crucial revenue rolling into the economy and to safeguard thousands of jobs.

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Extract


Taking the Bull by the Horns After Some Tough Years Scottish Beef Is Now a World-Leader Playing a Vital Role in the Economy, and with Consumers Increasingly Asking for the Best, the Future Is Looking Healthy

And the signs are that their efforts are paying off as Scots' appetite for a tender steak, a juicy roast or good old mince and tatties is as keen as ever.

Last year Scots spent 164million on beef, a rise of 2.3 per cent on the previous year, according to red meat industry body Quality Meat Scotland...

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