Comparative Advertising - Has The Bubble Burst?
United Kingdom Law Articles in English (2008)
Mr Andrew Bowler - Bristows
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Comparative Advertising - Has The Bubble Burst?
It seems likely that the ECJ Judgment in O2 v H3G has, for
practical purposes, foreclosed brand owners' ability to sue for trade mark infringement when their trade marks are used unfairly in comparative adverts. Instead brand owners in the UK will have to rely on the European Misleading...Try vLex for FREE for 7 days
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