London Fashion Week Sales to Top Pounds 100 Million ; Buyers Pour in to See Big Names and Rising Stars [Edition 2]

Evening Standard - London (September 04, 2009)

Author: Sri Carmichael

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Summary


SALES at London Fashion Week are set to soar above Pounds 100 million this year as buyers target star names including Matthew Williamson and Burberry.

Top buyers from America, the Middle East and Japan are flooding to London and pushing attendance up by 40 per cent on last year's autumn show, the British Fashion Council said.

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London Fashion Week Sales to Top Pounds 100 Million ; Buyers Pour in to See Big Names and Rising Stars [Edition 2]

They have been attracted to the 25th anniversary of the event this month by the return of big-name British designers.

Joining Burberry and Williamson are Pringle, Stella McCartney for adidas, and...

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