Highflying Mr Majestic Taps Into Taste for Fine Wines ; the City Interview
Summary
TIM How looks as pleased as punch and no wonder. The chief executive of wine warehouse chain Majestic has just delivered a sparkling set of Christmas results, putting the firm on track for its eleventh year of successive profits growth.
Whether by luck or judgment, How and his team have tapped into the part of the UK drinks market that is really growing wine.See the full content of this document
Extract
Highflying Mr Majestic Taps Into Taste for Fine Wines ; the City Interview
They have developed a niche despite formidable competition from the supermarket giants and they have seen off several rival warehouse chains along the way.
How explains: 'We are not in the spontaneous, "Let's buy a bottle on the way to the next party at 10pm" type of business.' Customers are by definition wine enthusiasts. They must buy at least 12 b...See the full content of this document