Bbc Pop Show Hopes Fresh Talent Will Attract a Fresh Audience

Evening Standard - London (March 31, 2006)

Author: Alistair Foster

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Summary


THE BBC is to screen its latest bid to find a successor to Top Of The Pops - a concert promoted using internet "guerilla marketing" techniques.

Guerilla Gig Live, which is to be shown on BBC3 tonight, has been promoted on trendy websites and blogs in an attempt to appeal to a new generation of viewers.

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Bbc Pop Show Hopes Fresh Talent Will Attract a Fresh Audience

The program...

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