Savvy Shoppers Are Sold On Aldi

Daily Mail (July 27, 2007)

Author: Emily Andrews

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Summary


IT is known as the Primark effect. Just ten years ago no fashion- conscious shopper would admit to even browsing in cut-price stores.

These days they are happy to be seen leaving Primark, Peacocks and Matalan, clutching bagfuls of bargains.

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Extract


Savvy Shoppers Are Sold On Aldi

Next stop, it seems, is the discount supermarket.

Cut-price chains such as Lidl, Aldi and Netto are attracting hordes of well-to-...

See the full content of this document