Swann Song Plays Well at Wh Smith

Daily Mail (October 10, 2008)

Author: Lauren Mills

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Summary


WH SMITH, the newspaper, stationery and book retailer, brought cheer to an otherwise gloomy High Street with a better-than- expected 15pc leap in full-year profits to [pounds]76m.

Chief executive Kate Swann proved once again she can keep a cool head when other retailers are reeling from the ravages of the credit crunch and the severe downturn in consumer confidence.

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Extract


Swann Song Plays Well at Wh Smith

By sticking to a strategy to slash costs and reduce the stores' reliance on low-margin products such as...

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