The Tyranny of Choice ; Do We Really Need 38 Types of Milk, 154 Jams and 107 Varieties of Pasta?

Summary

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SOMETIMES it strikes in the oil and vinegar section.

You've just popped in for a straightforward replacement bottle of own-brand extra virgin when you glance up at the vast and terrifying array of greeny-yellow bottles and suddenly find yourself frozen with doubt.

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Extract

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The Tyranny of Choice ; Do We Really Need 38 Types of Milk, 154 Jams and 107 Varieties of Pasta?

Might the cheaper olive oil and sunflower mix be better for cooking with? What if the Taste The Difference stuff really does taste nicer? And if you go for that one, which should it be: Greek, Italian, Turkish, Spanish, Lithuanian or cold-pressed, single estate from the banks of the Limpopo? Maybe your particular vulnerability is ...

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