Advertising in UK Law
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Socially responsible advertising
On April 6, 2016, the UK’s Advertising Standards Authority considered a complaint made against Guccio Gucci SpA regarding a video, which originally appeared on the website at www.thetimes.co.uk. T...
- Comparative Advertising
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ASA Report on Green Advertising
The UK Advertising and Standards Agency (ASA) has recently published a report in response to an increase in consumer complaints regarding misleading environmental claims in advertisements. Companie...
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New Advertising Guidance Announced for Vlogging
Following calls for greater clarity in vlog advertising, the Committee of Advertising Practice has produced advertising rules to ensure that when a vlogger is paid to promote a product or service t...
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New UK Online Behavioral Advertising Code Released
On November 21, 2012, the UK Committee of Advertising Practice released new rules on online behavioral advertising that are part of a wider pan-European industry initiative to further refine the EU...
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Advertising – ‘Pester power’ rule set for reform
The Broadcast Committee of Advertising Practice (BCAP) proposes to amend the ‘pester power’ provision in Rule 5.9 of the BCAP Code. The proposed change will represent a small but significant relaxa...
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Political Advertising – Legal, decent, honest and truthful?
It’s our pleasure to provide you with an article written by Marina Palomba, former Legal Director of the Institute of Practitioners in Advertising, and now a partner in our (Reed Smith’s) London of...
- Broadband Advertising: UK Advertising Update
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Common Advertising Mistakes
A substantial number of companies continue to find themselves repeatedly breaching the same CAP Code rules. The list below highlights: (a) common repeated offences that CAP continue to adjudicate; ...
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Greenwashing: UK advertising watchdog bans greenwashing advertisements
On 7 June 2023, the UK Advertising Standards Authority (“ASA“) – the UK’s independent advertising regulator – banned a series of advertisements from a number of large oil and gas companies for incl...
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