Advertising in UK Law
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Advertising on the network
Can Universities advertise on their institutional Web site? What forms can advertising take? What are the dangers associated with advertising? This article addresses these issues.
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Tasteful advertising opportunity.
..."Normal business continues at UK company with offices in Ahmedabad QX Ltd, the outsourcing accountancy company based in Skipton, North Yorkshire, says its office in Ahmedbad is unaffected by the terrible events at the weekend in the Gujarat city. Thi......
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Key factors of teenagers' mobile advertising acceptance
Purpose: The purpose of this paper is to analyse key drivers of teenagers' attitude toward mobile advertising and its effects on teenagers' mobile advertising acceptance. Design/methodology/approa...
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How Do You Measure your Advertising Spend?
The fifth in our series of articles covering the major aspects of industrial advertising and marketing by Adam Knowles
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Marketing the academic library with online social network advertising
Purpose: The purpose of this paper is to investigate the relative effectiveness of different forms of Facebook advertising in promoting the collections and services of academic libraries. Design/m...
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How Do You Find the Right Advertising Agency for You?
Advertising is rather like sex. When it's good it's bloody marvellous, but even when it's bad, it seldom does you any lasting harm. The right advertising plan or approach may double your sales, the...
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The role of advertising in brand image development
In an increasingly competitive marketplace, greater emphasis is being placed on brand image development as the basis for consumer discrimination. Advertising has a central role to play in developin...
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Advertising, Barriers to Entry and Competition Policy
The controversy as to whether or not advertising impairs the efficient functioning of markets because it acts as a “barrier” to new firms wishing to enter a market has once again attracted the inte...
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Can advertising creativity affect product perceptions and retailer evaluations?
Purpose: – This paper aims to investigate the impact of advertising creativity on consumer perceptions of product quality, value, retailer brand attitude and purchase intention. Design/methodology...
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Advertising vs sales promotion: a brand management perspective
Brand managers in packaged goods firms are under pressure to increase or maintain high sales promotion spending at the expense of media advertising. This study investigates the antecedents and outc...
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