Media Advertising in UK Law

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Leading Cases
  • R (Animal Defenders International) v Secretary of State for Culture, Media and Sport
    • Queen's Bench Division (Administrative Court)
    • 04 Diciembre 2006

    In summary, the necessity for restrictions on political/social advocacy broadcast advertising outside elections periods has been convincingly shown. It is necessary to protect the rights of others through preventing undue access to the broadcast media based on willingness and ability to pay. At root it supports the soundness of the framework for democratic public debate. The broadcast media remain pervasive and potent throughout the period between elections.

  • R (Animal Defenders International) v Secretary of State for Culture, Media and Sport
    • House of Lords
    • 12 Marzo 2008

    It is not achieved if political parties can, in proportion to their resources, buy unlimited opportunities to advertise in the most effective media, so that elections become little more than an auction. The rights of others which a restriction on the exercise of the right to free expression may properly be designed to protect must, in my judgment, include a right to be protected against the potential mischief of partial political advertising.

    But the issue must be tested with reference to objects with which one may not be sympathetic. Hypothetical examples spring readily to mind: adverts by well-endowed multi-national companies seeking to thwart or delay action on climate change; adverts by wealthy groups seeking to ban abortion; or, if not among member states of the Council of Europe, adverts by so-called patriotic groups supporting the right of the citizen to bear arms.

    The weight to be accorded to the judgment of Parliament depends on the circumstances and the subject matter. Thirdly, legislation cannot be framed so as to address particular cases. A general rule means that a line must be drawn, and it is for Parliament to decide where. The drawing of a line inevitably means that hard cases will arise falling on the wrong side of it, but that should not be held to invalidate the rule if, judged in the round, it is beneficial.

  • Argos Ltd v Argos Systems Inc.
    • Court of Appeal (Civil Division)
    • 09 Octubre 2018

    So far as a requirement for a change in economic behaviour is concerned, the CJEU has held that proof that the use of the sign is or would be detrimental to the distinctive character of the trade mark requires evidence of a change in the economic behaviour of the average consumer of the goods or services for which the trade mark is registered or a serious likelihood that such change will occur in the future: see Case C-383-12 Environmental Manufacturing LLP v OHIM (judgment of 14 November 2013) (at [34]–[43]).

  • O2 Holdings Ltd v Hutchison 3G UK Ltd (Application for Interim Injunction)
    • Chancery Division
    • 09 Noviembre 2004

    It is right that bubbles, although bubbles by no means identical to the bubbles in this advertisement, have been used extensively by the claimants and I am left with what may only be a lawyer's strong suspicion that the defendant have used the bubbles as a way of emphasizing the unfavourable nature of the comparison which is being made, an impression which is reinforced by the fact that the bubbles appear in black and white, or more accurately in shades of dark grey, rather than the rather more cheerful blue colour of the claimants' own advertisements.

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Legislation
  • Finance Act 2020
    • UK Non-devolved
    • 1 de Enero de 2020
    ...... (b) (b) they arise in connection with online advertising for particular services, goods or other property, and . (c) (c) the ...media service, . (b) (b) an internet search engine, or . (c) (c) an online ......
  • The Public Contracts Regulations 2015
    • UK Non-devolved
    • 1 de Enero de 2015
    ...... or co-production of programme material intended for audiovisual media services or radio media services, that are awarded by audiovisual or radio ... of this Part, including the obligations relating to the advertising of awarded contracts and the provision of information to candidates and ......
  • Tobacco Advertising and Promotion Act 2002
    • UK Non-devolved
    • 1 de Enero de 2002
    ......The Act also covers media other than paper, eg electronic communications (such as the internet) and video. It does not cover television and radio which are already subject to ......
  • Communications Act 2003
    • UK Non-devolved
    • 1 de Enero de 2003
    ......; to make provision about mergers involving newspaper and other media enterprises and, in that connection, to amend the Enterprise Act 2002; and ... . . (b) a service (apart from advertising) which is not an electronic. programme guide but relates to the promotion ......
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Books & Journal Articles
  • Recruitment Advertising: Discrimination on the Basis of Age
    • Nbr. 15-5, May 1993
    • Employee Relations
    • 54-65
    Examines the attitudes of employers with regard to age discrimination and the use of media advertising to infer age preference without actually stating an age‐bar. Analyses how, through discrete ad...
    ......A time period of one week was taken for each media vehicle included for the months of January, April, June and October, randomized across the month to avoid multiple inclusion of advertisements. The ......
  • Advertising vs sales promotion: a brand management perspective
    • Nbr. 9-6, November 2000
    • Journal of Product & Brand Management
    • 389-414
    Brand managers in packaged goods firms are under pressure to increase or maintain high sales promotion spending at the expense of media advertising. This study investigates the antecedents and outc...
    ...... makingAbstract Brand managers in packaged goods firms are under pressure to increase ormaintain high sales promotion spending at the expense of media advertising. This studyinvestigates the antecedents and outcomes of brand managers' advertising and salespromotion budget allocations by adopting a ......
  • Sales promotions as strategic communication: the case of Singapore
    • Nbr. 11-2, April 2002
    • Journal of Product & Brand Management
    • 103-114
    Although an integral component of many marketing communications strategies, relatively little has been written about the management of consumer sales promotions. Explores a framework that examines ...
    ...... trade and consumer sales promotions more extensively thanmedia advertising, but do not consider sales promotions to be more effective in ... are a valuable form of communicationwithin the larger advertising media (Abraham and Lodish, 1990; Blattbergand Neslin, 1990; Farris and Quelch, ......
  • Competition Between Banks and Building Societies in the Retailing of Financial Services
    • Nbr. 3-3, September 1992
    • British Journal of Management
    SUMMARY Within the financial services sector there has been diversification on a vast scale, with varying degrees of success. Financial services are increasingly viewed as products, the various bra...
    ... @media screen{}@media print{@page ... the high street and have become major users of media advertising and other marketing weaponry. Historically, they have both enjoyed ......
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Law Firm Commentaries
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Forms
  • Chapter CH600410
    • HMRC Guidance manuals
    • Formularios de Derecho Civil, Mercantil y Registral
    ...... letters. emails. texts. telephone calls. local or trade media advertising campaigns. other digital channels.  . You should consider ......
  • Chapter DST19600
    • HMRC Guidance manuals
    • Formularios de Derecho Civil, Mercantil y Registral
    ...... This section provides a basic overview of the online advertising industry to help illustrate the various services involved in delivering vertising online. The value chain broadly involves advertisers and media agencies buying advertising from publishers as well as search and social ......
  • Chapter DST19500
    • HMRC Guidance manuals
    • Formularios de Derecho Civil, Mercantil y Registral
    ......Example B. BCD group provides a very popular social media service which has billions of users worldwide. The social media service ...It also provides a SSP which offers advertising inventory on the social media service, other services owned by the group ......
  • Chapter DST24000
    • HMRC Guidance manuals
    • Formularios de Derecho Civil, Mercantil y Registral
    • HM Revenue & Customs
    ......This is not intended to be exhaustive. Social media services. Social media services will often receive revenues from: . playing advertising to users of the service . subscription or other access fees from users ......
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