Media Advertising in UK Law
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Recruitment Advertising: Discrimination on the Basis of Age
Examines the attitudes of employers with regard to age discrimination and the use of media advertising to infer age preference without actually stating an age‐bar. Analyses how, through discrete ad...... ... A time period of one week was taken for each media vehicle included for the months of January, April, June and October, randomized across the month to avoid multiple inclusion of advertisements. The ... ...
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Advertising vs sales promotion: a brand management perspective
Brand managers in packaged goods firms are under pressure to increase or maintain high sales promotion spending at the expense of media advertising. This study investigates the antecedents and outc...... ... makingAbstract Brand managers in packaged goods firms are under pressure to increase ormaintain high sales promotion spending at the expense of media advertising. This studyinvestigates the antecedents and outcomes of brand managers' advertising and salespromotion budget allocations by adopting a ... ...
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Sales promotions as strategic communication: the case of Singapore
Although an integral component of many marketing communications strategies, relatively little has been written about the management of consumer sales promotions. Explores a framework that examines ...... ... trade and consumer sales promotions more extensively thanmedia advertising, but do not consider sales promotions to be more effective in ... are a valuable form of communicationwithin the larger advertising media (Abraham and Lodish, 1990; Blattbergand Neslin, 1990; Farris and Quelch, ... ...
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Competition Between Banks and Building Societies in the Retailing of Financial Services
SUMMARY Within the financial services sector there has been diversification on a vast scale, with varying degrees of success. Financial services are increasingly viewed as products, the various bra...... @media screen{}@media print{@page ... the high street and have become major users of media advertising and other marketing weaponry. Historically, they have both enjoyed ... ...
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Managing consumers’ product evaluations through direct product experience
Where traditional mass‐media advertising may perish in the enormous amount of communication messages, the product itself can act as a decisive communication tool and provide consumers with product‐...... ... development,Information processingAbstract Where traditional mass-media advertising may perish in the enormous amountof communication messages, ... ...
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Strategic Relationship Between Advertising Clutter and Polychronic Time Use: A Study of Indian Youth
As globalization becomes ever more prominent, the role of media and advertising is increasing. Ideally for large multinationals that have the resources to take advantage of globalization there exis...... ... OF indian yOuth Purva KansalPanjab UniversityDivya AggarwalHCL TechnologiesabstraCtAs globalization becomes ever more prominent, the role of media and advertising is increasing. Ideally for large multination-als that have the resources to take advantage of globalization there exists a larger ... ...
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Evaluating social media’s communication effectiveness on travel product promotion: Facebook for college students in Hong Kong
Purpose: This study aims to evaluate social media’s communication effectiveness on travel product promotion among college students in Hong Kong. As traveling has become a popular activity, promotin...... ... our respondents consider purchasing travel products according to brand, discount and custome r comments.They generally perceived Facebook advertising as a platform that could deliver various updated travel promotions and discounts, which can beadequately explained based on the AIDA model. However, ... ...
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The influences of advertisement attitude and brand attitude on purchase intention of smartphone advertising
Purpose: The purpose of this paper is to examine the purchase intention in the case of smartphone advertising, which is unlike any other advertising media. Design/methodology/approach: This study ...... ... –The purpose of this paper is to examine the purchase intention in the case of smartphoneadvertising, which is unlike any other advertising media.Design/methodology/approach –This study examines the characteristics of recent mobileadvertisements such as brand attitude and context awareness ... ...
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Coherent campaigns? Campaign broadcast and social messaging
Purpose: Despite the growing use of social media by politicians, especially during election campaigns, research on the integration of these media into broader campaign communication strategies rema...... ... , Maine, USAAbstractPurpose –Despite the growing use of social media by politicians, especially during electioncampaigns, research on the ... to their messaging via broadcast media in the form of campaign advertising, interms of content and tone.Design/methodology/approach –To address ... ...
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Acceptance of mobile advertising by consumers in public service institutions in Lagos, Nigeria
Purpose: – The purpose of this paper is to investigate the acceptance of mobile advertising by consumers in public service institutions in Lagos Nigeria from the perspective of non-permission-based...... ... measuredon ordinal scale.Findings – The respondents reported that the mobile advertising is informative; they also stronglyagreed that the media is ubiquitous but irritating. Attitude of consumers towards mobile advertising,behavioural control and subjective norm have correlations with ... ...
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