No. 11-6, November 2002
Full content is available for members only
Index
- The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives
- A critique of legal measures of brand confusion
- Testing cross‐cultural invariance of the brand equity creation process
- The effect of market orientation on new product performance: a study among Singaporean firms
Navigation index
- Journal of Product & Brand Management
- Emerald
- No. 29-2, March 2020
- No. 28-7, November 2019
- No. 29-3, October 2019
- No. 28-6, September 2019
- No. 28-5, August 2019
- No. 29-1, August 2019
- No. 28-4, July 2019
- No. 28-3, May 2019
- No. 28-2, March 2019
- No. 28-1, February 2019
- No. 27-7, November 2018
- No. 27-6, September 2018
- No. 27-5, August 2018
- No. 27-4, July 2018
- No. 27-3, May 2018
- No. 27-2, March 2018
- No. 27-1, February 2018
- No. 26-7, November 2017
- No. 26-6, September 2017
- No. 26-5, August 2017