No. 13-4, June 2004
Index
- The importance of brand equity to customer loyalty
- Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy
- Cross‐national applicability of a perceived risk‐value model
- Exploring consumer experiences with a service brand
- An examination of pricing accuracy at retail stores that use scanners
- Do high prices signal high quality? A theoretical model and empirical results