No. 14-3, May 2005
Index
- Consumer‐based brand equity: improving the measurement – empirical evidence
- A brand orientation typology for SMEs: a case research approach
- Human resource management's role in internal branding: an opportunity for cross‐functional brand message synergy
- Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level
- Does brand trust matter to brand equity?
- An investigation into the timing of consumer requests for price‐matching refunds
- The locus effect on inertia equity