No. 20-1, March 2011
Index
- Intergenerational influence on brand preferences
- A three‐stage model of consumer relationship investment
- The impact of private label brands on customer loyalty and product category profitability
- The role of attachment in building consumer‐brand relationships: an empirical investigation in the utilitarian consumption context
- Consumer culture brand positioning strategies: an experimental investigation
- Umbrella brand price premiums: effects of compatibility, similarity, and portfolio size
- Framing online promotions: shipping price inflation and deal value perceptions
- Willingness to pay for professional services