No. 21-7, October 2012
Index
- Searching for competitive advantage with the brand extension process
- Effects of complete products on consumer judgments
- Place branding: creating self‐brand connections and brand advocacy
- Key drivers of automobile brand choice in sub‐Saharan Africa: the case of Ghana
- Brand loyalty and the role of hedonic value
- The relationship between customer value and pricing strategies: an empirical test
- Price unfairness: the indirect effect on switching and negative word‐of‐mouth