No. 25-1, March 2016
Index
- Value slippage in brand transformation: a conceptualization
- Brand hate
- The brand core and its management over time
- Mapping the domain of the fragmented field of internal branding
- Brand trust: a cross-national validation in Germany, India, and South Africa
- Brands, love and family
- The child–brand relationship: social interactions matter
- Does social currency matter in creation of enhanced brand experience?