No. 26-6, September 2017
Index
- Editorial
- Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands
- Strategic and institutional sustainability: corporate social responsibility, brand value, and Interbrand listing
- Host country consumers’ brand attitudes after cross-border acquisitions
- Global products marketing strategy of two European MNCs in Vietnam
- The effects of packaging localisation of Western brands in non-Western emerging markets
- Modeling the implicit brand: capturing the hidden drivers
- Much too new to eat it? Customer value and its impact on consumer-product relationship in the context of novel food products
- Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
- Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing