No. 26-7, November 2017
Index
- Editorial
- Brand extension feedback effects: What do we know and where should we go?
- Parent brand quality, service intensity and consumers’ usage consideration of service-to-service brand extensions
- Detangling consumer attitudes to better explain co-branding success
- Research on logo design and evaluation of youth education brands based on visual representation
- The impact of price promotions on checkout donations
- When signal swamps substance: the effects of multi-unit discount’s positive and negative cues on sales
- The impact of cognitive style, entrepreneurial attitudes and gender on competitive price responses
- Does managerial personality influence pricing practices under uncertainty?