No. 27-1, February 2018
Index
- Editorial
- Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media
- Managing across a corporate and product brand portfolio: evidence from a large South African service organization
- The roles of business partners in corporate brand image co-creation
- Corporate brands as brand allies
- CSR and corporate branding effect on brand loyalty: a study on Indian banking industry
- Internal corporate branding impact on employees’ brand supporting behaviour
- Corporate branding and rebranding: an institutional logics perspective