No. 27-3, May 2018
Index
- Brand management and the world of the arts: collaboration, co-operation, co-creation, and inspiration
- Personal branding of artists and art-designers: necessity or desire?
- Visual art in advertising: new insights on the role of consumers’ art interest and its interplay with the hedonic value of the advertised product
- When art meets mall: impact on shopper responses
- Art as strategic branding tool for luxury fashion brands
- Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand?
- Artists as cultural icons: the icon myth transfer effect as a heuristic for cultural branding
- “Brand play” versus “Brand attack”: the subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists