Nbr. 27-4, July 2018

Index

• Editorial
• Brand line extensions: creating new loyalties or internal variety-seeking?
• Inferred social approval and brand tribalism: a tale of two communities
• Language, brand and speech acts on Twitter
• Impression management for corporate brands over mobile media
• Brand vulgarity
• Cue-less consumers in factory outlet stores: reference price effects on consumer evaluations when semantic phrases are missing
• A real product scandal’s impact on a high-equity brand: a new approach to assessing scandal impact
• The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention
• Linking employer branding and internal branding: establishing perceived employer brand image as an antecedent of favourable employee brand attitudes and behaviours