No. 27-5, August 2018
Index
- Editorial
- The impact of atmospherics on WOM about short life-cycle products: the case of motion pictures
- Blending the past and present in a retro branded music concert: the impact of nostalgia proneness
- Seeing through touch: a conceptual framework of visual-tactile interplay
- Parent brands’ influence on co-brand’s perception: a model-based approach
- Are multiple brand endorsements economically effective?
- An experimental study into the effects of self-disclosure and crisis type on brand evaluations – the mediating effect of blame attributions
- Emotional intelligence, external emotional connections and brand attachment
- Brand equity, risk and return in Latin America
- Are they willing to work for you? An employee-centric view to employer brand attractiveness