No. 27-6, September 2018
Index
- Editorial
- I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back
- Guest-based hotel equity: scale development and validation
- The impact of altruistic attribution and brand equity in food label campaigns
- The relationship between price and quality in durable product categories with private label brands
- Increasing consumers’ intention to use location-based advertising
- Vertical versus horizontal line extensions: a comparison of dilution effects
- The four-factor model of product design: scale development and validation
- The impact of diverse corporate social responsibility practices on consumer product evaluations
- Brand prominence in cause-related marketing: luxury versus non-luxury