No. 27-6, September 2018

Index

• Editorial
• I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back
• Guest-based hotel equity: scale development and validation
• The impact of altruistic attribution and brand equity in food label campaigns
• The relationship between price and quality in durable product categories with private label brands
• Increasing consumers’ intention to use location-based advertising
• Vertical versus horizontal line extensions: a comparison of dilution effects
• The four-factor model of product design: scale development and validation
• The impact of diverse corporate social responsibility practices on consumer product evaluations
• Brand prominence in cause-related marketing: luxury versus non-luxury