No. 27-7, November 2018
Index
- Guest editorial
- Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects
- Place–brand stereotypes: does stereotype-consistent messaging matter?
- Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
- Places in names: an investigation of regional geographic brand congruency
- Place brand communities: from terminal to instrumental values
- Stakeholder value-based place brand building
- Relative importance of country of service delivery, country of person and country of brand in hybrid service evaluation: a conjoint analysis approach
- A comparative analysis of dimensions of COO and animosity on industrial buyers’ attitudes and intentions
- How cities can attract highly skilled workers as residents: the impact of city brand benefits
- Acquirer’s corporate reputation in cross-border acquisitions: the moderating effect of country image
- Country of ownership change in the premium segment: consequences for brand image
- Re-imagining the country-of-origin effect: a promulgation approach