No. 28-1, February 2019

Index

• Brand as a cognitive mediator: investigating the effect of media brands as a structural feature of textual news messages
• It’s not all about function: investigating the effects of visual appeal on the evaluation of industrial products using the example of product color
• Drivers and outcomes of branded mobile app usage intention
• The influence of brand color identity on brand association and loyalty
• NIE-based SME brand building in foreign markets: an exploratory study
• Number-location bias: do consumers correctly process the number on the product package?
• The moderating effect of emotion regulation on the relationship between risk aversion and brand sensitivity
• The evaluation of a brand association density metric
• A touch of gloss: haptic perception of packaging and consumers’ reactions