No. 28-1, February 2019
Index
- Brand as a cognitive mediator: investigating the effect of media brands as a structural feature of textual news messages
- It’s not all about function: investigating the effects of visual appeal on the evaluation of industrial products using the example of product color
- Drivers and outcomes of branded mobile app usage intention
- The influence of brand color identity on brand association and loyalty
- NIE-based SME brand building in foreign markets: an exploratory study
- Number-location bias: do consumers correctly process the number on the product package?
- The moderating effect of emotion regulation on the relationship between risk aversion and brand sensitivity
- The evaluation of a brand association density metric
- A touch of gloss: haptic perception of packaging and consumers’ reactions