No. 28-3, May 2019
Index
- Same design, same response? Investigating natural designs in international logos
- Webcare’s effect on constructive and vindictive complainants
- Bridging the gap between culture, identity and image: a structurationist conceptualization of place brands and place branding
- Multi-tier store brand strategies: a case study
- Green city branding: perceptions of multiple stakeholders
- Effects of multitier private labels on marketing national brands
- Gender segmentation to increase brand preference? The role of product involvement
- Guilt-free pleasures: how premium and luxury influence regret
- Identifying a private-label supplier on national brand