No. 29-1, August 2019

Index

• Consumer relationship with pro-environmental apparel brands: effect of knowledge, skepticism and brand familiarity
• The invisible identity in a visible world: how religiosity mediates consumer culture and the marketplace
• Antecedents and consequences of attitude contagion processes: the example of apparel brand fan pages
• What determines residents’ commitment to a post-communist city? A moderated mediation analysis
• The bright side and dark side of group heterogeneity within online brand community
• Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products
• The effects of logo frame design on brand extensions
• Consumer response to negative celebrity publicity: the effects of moral reasoning strategies and fan identification
• The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty