No. 29-3, October 2019
Index
- Importance of corporate image for domestic brands moderated by consumer ethnocentrism
- Converting internal brand knowledge into employee performance
- Brand community identification matters: a dual value-creation routes framework
- Exploring the implications of blockchain technology for brand–consumer relationships: a future research agenda
- The perceived effectiveness of overt versus covert promotions
- Using the fuzzy multicriteria decision making approach to evaluate brand equity: a study of privatized firms
- Instagram fashionistas, luxury visual image strategies and vanity
- Positioning strategies of high-tech products: cross-cultural moderating effects of ethnocentrism and cultural openness
- The effect of consumer-generated media stimuli on emotions and consumer brand engagement