No. 33-4, July - May - March - February - October - October 2024

Index

• Guest editorial: 30 years of brand relationship research
• The role of brand gratitude in consumer relationships with cool brands
• Consumer-brand heuristics in luxury hotel reviews
• Speak up! brands’ responsiveness matters: consumer reactions to brand communications in the early stages of a crisis
• When personalities collide: examining the impact of consumer and brand personalities’ interplay on brand hate development
• Consumer and brand value formation, value creation and co-creation in social media brand communities