No. 33-6, May - June - July 2024
Index
- Coping mechanism beyond brand forgiveness: do individual personality traits matter among online shoppers?
- How does corporate hypocrisy undermine corporate reputation? The roles of corporate trust, affective commitment and CSR perception
- Brand pride: concept and measurement
- The influence of unfamiliar ingredients on the greenness evaluation of environmentally friendly products
- The role of augmented reality app attributes and customer-based brand equity on consumer behavioral responses: an S-O-R framework perspective
- Once upon a game: boosting brand storytelling through gamification
- Are there generalizable patterns in line extension performance?
- Inward negative emotions and brand hate in users of snow-sports’ brands
- Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes
- (Relative) size matters: a content analysis of front-of-packaging cue proportions and hierarchies