No. 33-7, July - August - September - October 2024
Index
- Stormy sales: the influence of weather expectations on FMCG consumption
- The dark side of brand community: the role of brand identification, community identification, brand passion and shopping motivation
- How do dual sustainable-labeling strategies enhance products’ perceived value?
- Being a member of global community: the effect of Chinese brand origin salience on global identity perceptions and brand evaluations
- Customer engagement, moral identity and oppositional brand loyalty in virtual communities
- How nostalgia in advertising increases brand love: a cross-country study
- Brand innovativeness and brand equity: the mediating role of brand attitude and the moderating role of perceived brand ethicality
- Examining antecedents to Generation Z consumers’ green purchase intentions: the role of product categories
- Suit up or dress down: exploring the impact of CEO attire on corporate perceptions
- Brand purpose: a literature review and BEING implementation framework