No. 33-8, November - November - October - October - October - September - September - September - September 2024
Index
- Diversity, equity, inclusion, and brand outcomes: a case of higher education
- Cognitive as opposed to affective country image: the moderating effect of cognition-affect intra-valence nature
- Understanding copycat packaging: a systematic review and research directions
- Brand activism in a polarizing world: the roles of cause controversy and consumption goal
- Understanding underdog brand positioning effects among emerging market consumers: a moderated mediation approach
- The influence of celebrity endorsement on the purchase behavior of brands and product categories
- The dark side revealed: insights and implications from online brand communities
- A comprehensive framework of visual elements in brand logos: content analysis of top 500 global brands
- Hybrid product branding strategies for brand value creation – combining and comparing green product innovations, limited editions and co-branding
- Improving international brand performance: the implications of marketing capabilities, brand orientation and customer value cocreation