No. 34-1, January - December - November - November - November - October - August - August - July 2025
Index
- Guest editorial: Beyond tech gimmicks: omni-digital touchpoints for products and brands
- Driving channel integration perception in omnichannel environments: the role of touchpoints
- Development and validation of omni- channel shopping value scale in Iran
- Technology-enabled engagement process of brand virtual-try-on services
- From past to future: exploring two decades of branded apps
- The effect of virtual anchor appearance on purchase intention: a perceived warmth and competence perspective
- Virtual or human? The impact of the influencer type on Gen Z consumer outcomes
- Decoding Generation Z's habits: the augmented reality shift from gimmick to utility in omni-digital shopping
- The brand-building process of B2B high-tech startups in an omni-digital environment