No. 34-3, December - November - November - November - November - November - November - October - August - July 2024
Index
- Congruence effects in social media influencer marketing: the moderating role of wishful identification in online impulse buying intentions
- Understanding national brand customer erosion: exploring socio-demographic and weight of purchase factors
- Influence of brand community social responsibility on consumer citizenship behaviors: mediating role of collective self esteem
- On the positive impact of fan communities on brands sponsoring rival teams
- CSR associations and market value: the moderating role of market competition
- A committed brand facing moral dilemma crises: the role of inferred goodwill and self-brand connection in consumer regret
- Comparing the distinctive influences of physical and social servicescapes on brand love for internet‐famous restaurants
- A typology of brand knowledge associations projected in brand-generated signals
- How to mitigate fashion subscription hesitation: two-step exploration using theory-based causal modeling and machine learning predictive modeling
- Influence of mortality threats on anthropomorphized brand attitude: role of control and connectedness motives