No. 4-5, December 1995
Index
- Organizational conflicts affecting technology commercialization from nonprofit laboratories
- Improving brand performance by altering consumers′ brand uncertainty
- Brand popularity and country image in global competition: managerial implications
- Commentary: permissive marketing – the effects of the AIDS crisis on marketing practices and messages
- Decision support for global marketing strategies: the effect of country of origin on product evaluation
- Using membership fees to increase customer loyalty