No. 7-5, October 1998

Index

• A tale of two cities: an examination of fashion designer retailing within London and New York
• Place‐based marketing strategies, brand equity and vineyard valuation
• Using celebrity endorsers effectively: lessons from associative learning
• Concepts and strategy guidelines for designing value enhancing sales promotions
• Estimating the effect of odd pricing
• Pricing in separable channels: the case of parallel imports