No. 8-5, October 1999
Index
- National expansion of British regional brands: parallels with internationalisation
- An international study of unisex and “same‐name” fragrance brands
- An empirical study which compares the organisational structures of companies managing the World’s Top 100 brands with those managing Outsider brands
- Innovativeness and newness in high‐tech consumer durables
- The impact of alternative promotion strategies on the spirits category: evidence from the UK
- EC steel prices and imports: impact of imports from Eastern Europe