No. 41-7, November 2017
Index
- Information flow and WOM in social media and online communities
- Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media
- Application of social media analytics: a case of analyzing online hotel reviews
- m-WOM in a brand’s Facebook fan page
- Do different kinds of user-generated content in online brand communities really work?
- Sharing co-creation experiences contributes to consumer satisfaction
- Antecedents and outcomes of online brand engagement. The role of brand love on enhancing electronic-word-of-mouth
- Customer engagement on social media: how to enhance continuation of use
- Transforming followers into fans: a study of Chinese users of the WeChat Official Account
- Antecedents of consumer intention to follow and recommend an Instagram account
- The brand personalities of brand communities: an analysis of online communication