No. 7-3, September 1996
Index
- Competitive Advantage, Quality Strategy and the Role of Marketing
- Marketing Strategies and Market Prospects for Environmentally‐Friendly Consumer Products1
- Matching Managers to Strategy: Further Tests of the Miles and Snow Typology
- New Organizational Forms for Competing in Highly Dynamic Environments: the Network Paradigm
- The Impact of Service Quality and Service Characteristics on Customer Retention: Small Businesses and their Banks in the UK1