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Ambush Marketing in UK Law

Leading Cases
  • Puma Se v Transport for London
    • Intellectual Property Enterprise Court
    • 03 Mayo 2023
    Elements of the tort of interference with trade by unlawful means. Trade mark infringement. Procure a breach of contract. Good arguable case. Unjustified threat
    ... ... Puma saw Euro 2022 as a good marketing" opportunity. Through its marketing agents, Talon Outdoor Limited (“Talon\xE2" ... The FA to the effect that the advertising in question amounts to ‘ambush marketing’ and passing off, in that it will lead members of the public ... ...
  • Tower MCashback LLP v HM Revenue and Customs
    • Supreme Court
    • 11 Mayo 2011
    ... ... Clearly any such change of argument must not ambush the taxpayer and it is the job of the Commissioners hearing the appeal to ... It all depended on success in marketing the software. In Ensign, the loan never had to be repaid whatever success ... ...
  • Luminar Lava Ignite Limited V. Mama Group Plc+mean Fiddler Holdings Limited
    • Court of Session
    • 12 Enero 2010
    ... ... of the competing premises and also of Luminar's initial marketing particulars. But those facts reveal little about the meaning of the ... , the use of such written statements is a move away from "trial by ambush" and allows a witness to give a considered response to points which may be ... ...
  • Prescott Place Freeholder Ltd v Constantin Batin
    • Chancery Division
    • 14 Junio 2023
    Benefit of interim injunctions. Freehold interest. Specific performance of a statutory contract for the compulsory sale of property. Interest in land
    ... ... That injunction precludes D2 from marketing for sale any estate or interest in the Property and/or granting any ... Mr Walsh described Together's application as an “ambush” and its focus on 12B(5) of the 1987 Act as an after-the-event attempt ... ...
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Legislation
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Books & Journal Articles
  • London 2012 and the Impact of the UK's Olympic and Paralympic Legislation: Protecting Commerce or Preserving Culture?
    • No. 74-3, May 2011
    • The Modern Law Review
    The general commercial rights associated with the Olympic Movement are protected in the UK by the Olympic Symbols etc (Protection) Act 1995. In addition, the UK Government, in response to a require...
    ... ... use of the Olympic Properties and the pro visions to prev ent ‘ ambush marketing ’ 9 around Ol ympic venues will be 4 See further, IOC, The ... ...
  • Sports sponsorship: scientific coverage in academic journals
    • No. 8-1, March 2019
    • Journal of Entrepreneurship and Public Policy
    • 163-186
    Purpose: Sports sponsorship is considered a business strategy that allows for the mutual benefit of both parties; the sponsor achieves to position and make its brand known and those sponsored obtai...
    ... ... , andMaría de la Cruz Del Río-RamaBusiness Organisation and Marketing Department,Faculty of Business Administration and Tourism, University of ... study of the marketing and sponsorshiprelationship,the so-called “Ambush Marketing”arealso addressed, which are usedto achievemarketingobjectives ... ...
  • Brand association and memory decay effects of sponsorship:. the case of the Australian Formula One Grand Prix
    • No. 7-6, December 1998
    • Journal of Product & Brand Management
    • 539-556
    Corporate managers often invest in sponsorship as a means of associating a firm, its name or its brands, with a particular sport or event. The strength of that association should therefore be a mea...
    ...IntroductionWhile the importance of branding as a marketing tool is undisputed, therehas been some debate over the meaning of brand ... Increasing costs as well asthe growing incidence of ambush marketing – the attempt by some firms to540 JOURNAL OF PRODUCT & BRAND ... ...
  • Anbar Abstracts Issue
    • 1-71
    This special “Anbar Abstracts” issue of the Journal of Product & Brand Management is split into six sections covering abstracts under the following headings: Marketing strategy; Customer service; P...
    ... ... 3Section 1: Marketing strategy ... response, while this was less so in theconsumer examples.BM32 Ambush marketing: immoral or imaginative practice?A. MeenaghanJournal of ... ...
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Law Firm Commentaries
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