10. General Conclusion
| Pages | 305-311 |
Chapter 10
General Conclusion
An adequate cyber consumer law could not exist properly without taking
into account the real international dimension of consumers’ commercial
relationships. On the basis of the analysis of the main electronic market
failures drawn-up above, it can be concluded that the architecture of cyber
consumer law such as it can be observed today remains incomplete and
fragmentised, and that there is a tremendous lack of unified and
comprehensive legal infrastructure surrounding consumers. The failures of
the electronic market are translated into a fragmentation of national rules on
consumer protection. The existence of these failures demonstrates that the
electronic market does not work properly with reference to online consumer
transactions.
As was argued in this study, the existence of electronic market failures as
well as the peculiarities of the electronic marketplace requires coordinated
governmental intervention in the field of consumer protection law at
international level. From this perspective, one of the objectives of this study
was to look at the issue of adopting similar solutions and interconnecting
similar principles at international level. The study concludes that a
workable cyber consumer law requires common rules that allow the global
electronic marketplace to function effectively as a single large system. One
might doubt the possibility of adopting similar solutions at the level of the
electronic marketplace, since this area involves a high consideration of the
national legal diversity, which requires forgetting our traditional
conceptions based on traditional legal systems arising from the territorial
marketplace. Looking for similar solutions is also quite contradictory with
those views that advocate that consumers should be protected by similar
legislation and principles to those existing in the traditional market. Similar
legal frameworks for both electronic and traditional markets do not mean
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