ABA-Driving More Commercial Leads to Your Bank Using LinkedIn Ads.
ENPNewswire-November 10, 2021--ABA-Driving More Commercial Leads to Your Bank Using LinkedIn Ads
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Release date- 09112021 - When your bank expanded your marketing efforts into the digital advertising space, you likely started your campaigns on Google, expanded to Facebook and have maybe even moved on to test campaigns on Bing.
These are all fantastic platforms to start on. But where should you turn when you want to continue expanding your digital advertising to a new audience?
LinkedIn is often the overlooked social media platform when it comes to advertising. But if it is used properly, it can be a huge lead generator for your bank. According to LinkedIn's statistics, four of five LinkedIn members drive business decisions and LinkedIn is the #1 rated platform for B2B lead generation by marketers.
The reason LinkedIn is so successful among B2B marketers is due to the targeting capabilities that they can offer. Users can be targeted by: Job title; job function; seniority; company name; company size; industry; and skill.
This is valuable for anybody who wants to target specific decision makers within organizations or target small businesses in their area.
In this article we will dive into LinkedIn ads and how your bank can generate more commercial lending leads by utilizing the platform effectively.
If your bank offers business lending and business banking services, here are some tips to help you attract more qualified leads using LinkedIn advertising.
Like most advertising platforms, LinkedIn offers a few different types of ads to choose from, ranging from display ads and text ads to conversation ads.
Sponsored content ads. Sponsored content ads are the most common types of ads that you will see on LinkedIn. A brand can place an ad directly into a user's feed as a sponsored post (the most active area for all users).
Among sponsored content posts, brands can choose single image ads, video ads, dynamic ads, carousel ads and event ads.
LinkedIn recommends using sponsored content if your brand is looking to accomplish any of the following: Increase awareness of any new events or initiatives, generate leads, increase qualified traffic to posts or pages, boost followers, and generate more engagement with prospects.
You have likely seen sponsored content on your own feed, such as this example from LinkedIn:
As you can see, the post is naturally embedded into a user's feed and looks like native...
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