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ADB-Start-Ups Deliver Inclusive Tourism in the Mekong Region.

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ENPNewswire-September 10, 2021--ADB-Start-Ups Deliver Inclusive Tourism in the Mekong Region

(C)2021 ENPublishing - http://www.enpublishing.co.uk

Release date- 09092021 - WATCH: Tourism Upgrade in the Mekong.

New tourism enterprises using start-up technologies are promoting a more inclusive and sustainable tourism industry in the Greater Mekong Region.

Seeing huge potential for inclusive and sustainable tourism growth in diversifying tourism destinations, ADB, together with the Greater Mekong Subregion Tourism Working Group and the Government of Australia, created the MIST accelerator program.

ADB and the Government of Australia got together and formulated the regional Mekong Tourism Innovation Project to continue supporting the Mekong Innovative Start-ups in Tourism (MIST) in 2018.

The Mekong region is introducing tourists to a wider array of attractions after several tourism start-ups are placed under an innovation accelerator program supported by the Asian Development Bank and the Government of Australia. As the success of these start-ups gains and sustains momentum, the Mekong region gets on its way to having a more inclusive and sustainable tourism industry.

Transcript

The Mekong Region is Southeast Asia is steeped in rich history and culture, making it a favorite tourist destination.

Every year, millions of tourists come to the Mekong Region to experience the sights, sounds, and flavors unique to this part of Asia.

The Mekong Region includes four lower-middle income countries whose natural and cultural tourism assets are connected to the Mekong River: Cambodia, Lao PDR, Myanmar, and Viet Nam.

Collectively, these four countries received 29.3 million inbound international tourists in 2018 but the arrivals benefitted only less than ten tourist destinations.

Weak transport infrastructure and a challenging business environment make it...

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