Advertising Law. By R. G. Lawson. [Plymouth: Macdonald and Evans Ltd. 1978. 366 pp. including index. £8·75.]
| Published date | 01 November 1979 |
| Date | 01 November 1979 |
| DOI | http://doi.org/10.1111/j.1468-2230.1979.tb01570.x |
| Author | Hugh Brett |
730
1HE
MODERN LAW REVIEW
[Vol.
42
Many of the omissions have becn supplied in the second edition, the text
of which has been substantially recast. An entire new chapter
on
Industrial
Injuries has becn included, the other chapters have been massively revised
and re-cdited, and the whole work considerably Icngthencd. Longer introduc-
tions to each benefit are now included, as are
a
mass
of
references (situated at
the end
of
the book), and
a
useful bibliography of further reading. The style
retains its fluency, and the comment and criticism with which the text is
enlivened remains. Professor Calvert acknowledges assistance in the preparation
cif
the second edition from Susan Naylor, whosc contribution he insists was
substantial. In spite of the presence
of
another hand, the style of the book
IS
still vcry personal; even racy at times. There
is
no doubt that students
find it easy to absorb, and that it will remain
a
favourite teaching material.
By
contrast Ogus and Barendt have undertaken
a
more solemn and formal
work
:
an authoritative and comprehensive textbook of the traditional style.
Lord Scarman in his foreword hopes that the authors’ names will become
as
familiar as those of Chitty, Salmon, Buckley and Simon. And within
a
few
months of publication, Lord Denning had paid tribute to thc book in the
course of
a
judgment-“an excellent book” he called it
(R.
v.
National
Insurance Commissioner, ex parte Sirattoti
C
19791
2
All E.R.
278).
Thcsc are
accolades
of
a
high order, and well deserved.
The authors havc managed to overcome many
of
the problems inherent
in
the subject and adverted to above. They have managed to include substantial
historical and policy considerations without allowing tho work to become
a
social policy discussion alone; and they have included general legal principles
and technical rules without overwhelming the text with detail. Yet the attention
to detail
is
meticulous throughout:
a
dozen
or
so
footnotes
on
each
page
offer
annotation, attribution, refcrence or citation to every relevant article, journal,
report, pamphlet,
or
parliamentary debate. The achievement
is
spectacular.
The text
is,
as
already noted, authoritative and formal-almost conscientiously
citeable. Nevertheless there are substantial discursive sections of introduction
and background which contain extensive reference and comparison with
foreign experience.
The work covers all the benefits administered by the
D.H.S.S.;
the chapters
on war pensions and on the international and European aspects cover ground
not attempted in Calvert, nor indeed anywhere else.
It
is
no detraction from Calvert to say that it suffers by comparison with
Ogus and Barcndt. The former
is
admittedly aimed at students while the latter
have consciously set their sights rather higher. Whether the larger and more
cxpcnsive work can compctc for the student markct must bc debatable.
It
is to be hoped that for the wealth of material and scholarship in
Ogus
and
Barcndt, some may consider it better value for money. For there can be little
doubt that it is, and will remain, the authoritative and standard work
of
reference on the subject for many years. WALTER
MBRRICKS.
ADVERTISING
LAW.
By
R.
G.
LAWSON.
[Plymouth:
Macdonald and
IN
the Prcface
to
his book
Dr.
Lawson boldly states that it is the “most
exhaustive study yet attempted of advertising law in the United Kingdom”;
and he adds that his
book
was “written principally with advertisers and
advertising agencies in mind.” The reviewer would have preferred to have
considered bhe book on the basis that it had in mind a more aoadcmic market
but
thc author’s sentiments most overrule this inclination.
No
definition is given
or
gencral parameters provided
as
to the extent of the
mcaning of the term
‘‘
advertising.” It
is
clear, however, that the author takes
a broad approach for the contcnts
of
the book
are
wide-ranging. The early
Evans
Ltd.
1978.
366
pp.
including
index.
€8.75.1
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