Antelope Acquires Pet CBD Supplement and Treat Firm Diggin' Your Dog and Super Snouts.
MANews-(C)2009-2022
US-based omni-channel, pet wellness platform Antelope has acquired of US-based pet CBD supplements, health products and treats supplier Diggin' Your Dog and Super Snouts, the company said.
With this partnership, Diggin' Your Dog and Super Snouts will continue to operate under its brand name within Antelope, and Christy Love will continue as its CEO.
Antelope was launched in August 2021 by Alpine Investors , a private equity firm that invests in software, business services and consumer services businesses, and founder and CEO, Wendy Wen.
Diggin' Your Dog and Super Snouts will sit alongside the existing brands within the Antelope platform: Bocce's Bakery, an all-natural, limited ingredients pet treats brand, and Doggo, nationwide digital insurance and training services provider for dogs and cats.
Founded in 2011 by Christy Love and her partner Dawn Love, Diggin' Your Dog and Super Snouts has quickly established itself as a leader within the CBD pet product and supplement market.
Prior to starting Diggin' Your Dog and Super Snouts, Christy and Dawn owned and operated an independent pet store chain...
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