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Apple tops brand table as Samsung makes strides.

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Apple has retained its position as the most valuable global brand, according to the Brand Finance Global brand-value survey, as technology firms continue their domination of the top spots.

While Apple has held on to its mantle as the world's most valuable brand, Samsung was the big mover in this year's survey, jumping from sixth to second in the rankings.

The survey valued the Apple brand at $87.3bn ([pounds sterling]56.4bn), with Samsung's brand valued at $58.8bn ([pounds sterling]38bn). Google and Microsoft occupied the third and fourth spots respectively, with brand values of $52.1bn ([pounds sterling]33.6bn) and $45.5bn ([pounds sterling]23.9bn) - although the positions marked a drop of one place on the previous year's results for both organisations.

David Haigh, Brand Finance chief executive, said of this year's research findings: "Brand is one of many...

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