AppLovin Closes USD 1bn Acquisition of Twitter's MoPub Business.


California-based marketing software company AppLovin Corp. (NASDAQ: APP) has closed the acquisition of US-based Twitter, Inc.'s (NYSE: TWTR) MoPub ad business for USD 1.05bn in cash, the company said.

This transaction aims to yield a robust solution for mobile app publishers through increased revenue opportunity via more demand, and for mobile advertisers through access to millions of more consumers.

Combined with MoPub's core features, MAX further accelerates growth and improves efficiencies for app publishers while providing advertisers with expanded reach and market-efficient pricing.

The unified platform is expected to process more than USD 15bn of annualized advertiser spend by 2023.

MoPub software is used by 45,000 mobile...

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